I created a series of three food waste reduction posters. Based on research, the leading cause of throwing out food is letting food to spoil. To visually convey the importance of keeping track of time, I designed a composite of a clock with different produce items. With an accompanying fork, the timepiece composite looks like a meal plate. I wanted show that humans are not tossing out unusable foods but potential meals. In addition to creating the concept of this campaign, I directed the photo shoot.
Photographer: Sharaya Peterson